Writing

The Myth of Selfishness: What Makes It Easier to Care, Share, and Change?

A practical framework for seeing how real or felt scarcity, incentives, trust, and repeated interaction shape care and cooperation.

The Myth of Selfishness

What makes it easier to care, share, and change?

We often explain a politician, an ex-partner, a social movement, or a whole institution with a character label: selfish, uncaring, irrational, antisocial. This framework asks what the behaviour may be protecting, and what conditions make that strategy feel necessary or rewarding.

People and groups have more room to cooperate when they have enough security, belonging, choice, understanding, and purpose—and when the rules around them do not punish trust.

Definition: Scarcity can be real, expected, or produced by the rules of a system. It can involve money and resources, but also safety, status, belonging, dignity, influence, time, or hope. Looking for scarcity does not remove responsibility. It helps explain why a harmful or uncooperative strategy may make sense from inside its context.

Claim

Generosity is partly a capacity.

Text: People, groups, and institutions are more able to listen, share, repair harm, and accept change when cooperation does not feel like surrendering safety, dignity, belonging, influence, or control.

Principle: Before calling a person or group selfish, ask what the setting rewards, what loss they expect, and what would make cooperation safer. Then keep the boundaries needed to stop harm.

Distinctive

What this framework puts together

Research already studies human needs, scarcity, trauma, social conflict, institutions, and cooperation. This framework combines four practical ideas across those fields.

Enough must exist

Text: People need real access to food, housing, care, rest, relationships, choices, knowledge, dignity, and purpose.

Enough must feel dependable

Text: A resource that may vanish tomorrow does not create the same safety as support people can rely on.

Cooperation must make sense

Text: People are less likely to cooperate when betrayal pays, trust is punished, or they expect never to meet again.

Care still needs limits

Text: Understanding the need beneath harmful behaviour does not mean accepting the harm. Protection and accountability remain necessary.

Levels

Scarcity works at more than one level

A personal reaction may be part of the story, but it is rarely the whole story. The same action can be shaped by several levels at once.

Personal history and the body

Text: Past deprivation, trauma, illness, exhaustion, or repeated rejection can make danger feel close even when the present is safer.

Relationships and groups

Text: Families, partners, teams, and political groups shape belonging, loyalty, status, trust, and the cost of disagreement.

Institutions and incentives

Text: Jobs, markets, elections, laws, platforms, and funding rules reward some strategies and make other choices costly or invisible.

Society and material conditions

Text: Housing, wealth, public services, inequality, history, ecological limits, and shared stories shape what groups believe is available to them.

Cooperation

Cooperation changes when the rules change.

Imagine two people can help each other or protect only themselves. If they will never meet again, one person can take the benefit and disappear. Holding back may feel safer.

Now imagine they will meet again, remember what happened, and can respond. Cooperation has a future. Everyday relationships, politics, workplaces, and international agreements are more complicated, but the same questions are useful.

Conditions

A future together

Text: People expect to meet again and still depend on the relationship.

Visible actions

Text: People can see who cooperated, who took advantage, and what happened next.

A fair return

Text: Helping does not repeatedly leave one side carrying all the cost.

A way to respond and repair

Text: People can protect themselves after betrayal and rebuild cooperation after a mistake.

Material security

Summary: Food, safe housing, healthcare, rest, physical safety, education, mobility, and care.

Text: Money can help provide these things, but money is not the need itself. Reliable access matters more than a temporary promise.

Love and belonging

Summary: Affection, secure relationships, friendship, respect, repair, and a place to belong.

Text: Present care may need time and repetition before it feels trustworthy, especially after rejection, neglect, or unstable relationships.

Choice and control

Summary: Real options, privacy, boundaries, useful skills, and the ability to shape one’s life.

Text: People need to be able to act, refuse, leave, learn, and try again. Comfort without choice can still feel like a cage.

Understanding

Summary: Clear information, language, perspective, history, and contact with different experiences.

Text: Understanding helps people name their needs, notice patterns, see consequences, and find options beyond the familiar response.

Meaning and dignity

Summary: Purpose, hope, recognition, contribution, and a sense that one’s life matters.

Text: People need ways to feel worthy that do not depend on being above someone else. Contribution can then feel like participation rather than proof of worth.

Learned Scarcity

When the past still feels present

A safer life may not feel safe yet.

Personal history is one layer of the framework. The body learns from repetition. When food, money, love, safety, or control disappeared without warning, staying alert may have helped someone survive.

Later, the situation can improve while the old warning system keeps running. A person may become stuck—or “frozen”—in an old scarcity pattern. They may hoard, overwork, withdraw, control small details, reject help, or struggle to share because loss still feels close.

This is a plain-language description, not a diagnosis. The response is not fixed. Reliable support, real choice, safe relationships, time, and appropriate professional care can help the present become more believable.

Provide enough now

Text: Start with the actual shortage. Reassurance cannot replace food, housing, safety, time, healthcare, or control.

Make support predictable

Text: Keep promises, explain changes early, reduce surprise losses, and let people know what they can count on.

Let trust grow at its own pace

Text: Do not demand immediate openness or gratitude. Offer choice, repeat safe experiences, and make room for repair.

Needs And Strategies

Separate the need from the response

A real need can sit underneath a harmful strategy.

The need may be safety, love, rest, belonging, certainty, dignity, choice, skill, status, or political influence. The response may be a personal behaviour, a group habit, a policy, a belief system, a business practice, or an institution.

Understanding the need does not excuse control, exclusion, aggression, exploitation, or domination. It helps us ask what could meet the need differently—and what rules reward the harmful response.

Reframes

Look at the behaviour twice

The first view names what the behaviour looks like. The second looks for the scarcity and incentives underneath it. Both can be true.

A politician

Surface: They protect power, attack opponents, and refuse compromise.

Context: An electoral system may punish compromise, reward constant conflict, and turn losing office into losing all influence. The strategy can be harmful and still be understandable inside those rules.

A former partner

Surface: They withdraw, control, cling, or treat disagreement as rejection.

Context: They may expect love, dignity, safety, or control to disappear because that is what earlier relationships taught them. Understanding this can create empathy without requiring renewed access or trust.

A political group or philosophy

Surface: It divides the world into deserving insiders and threatening outsiders.

Context: A story where one group can win only if another loses can become appealing when people fear losing jobs, status, identity, safety, or a voice. It offers certainty and belonging, even when it directs harm toward others.

An institution

Surface: It hoards resources, avoids responsibility, or treats people as costs.

Context: Funding rules, quarterly targets, legal risk, and competition may reward that behaviour. Replacing one leader will not be enough if the same incentives remain.

Audit

Use it on one real situation

Choose a personal, political, or institutional action that is creating tension or harm. Describe it without reducing the people involved to a label.

Label: Action

Text: What are they actually doing, separate from words like selfish, irrational, or antisocial?

Label: Scarcity

Text: What resource, safety, status, belonging, dignity, influence, time, or future feels limited?

Label: Level

Text: Is the pressure coming from personal history, relationships, group identity, institutions, material conditions—or several at once?

Label: Rules

Text: What does the setting reward, punish, treat as normal, or make difficult?

Label: Cooperation

Text: Would trust be remembered and returned, or would cooperation expose them to loss with no future benefit?

Label: Change

Text: What could reduce the scarcity, change the incentives, make cooperation safer, and protect people from harm now?

Designing

Build conditions that make cooperation easier

These examples address both the visible shortage and the trust people need before they can rely on a system.

Moves

Make cooperation survivable

Context: Politics and public life

Text: Use rules that reward workable agreements, let people who lose a vote keep a voice, make basic services dependable, and let people cooperate without handing permanent control to an opponent.

Make trust observable and repair possible

Context: Relationships and groups

Text: Set clear expectations, keep small promises, respond to concerns, allow refusal, and show how trust can be rebuilt after a mistake.

Stop rewarding defensive behaviour

Context: Workplaces and markets

Text: Reduce chronic insecurity, share useful information, reward long-term value, and change targets that make hoarding, silence, or exploitation the safest strategy.

Boundaries

Boundaries

Protection is part of care.

A boundary protects the place where one person’s attempt to feel safe would otherwise drain, frighten, control, or trap someone else.

The goal is to stop the harmful strategy without pretending the underlying need has disappeared. Support, accountability, distance, repair, or consequences may all be needed.

  • A team can take burnout seriously without making one colleague quietly absorb another person’s workload.
  • A school can understand an outburst as overwhelm while protecting classmates and requiring repair.
  • A community can support someone after harm without requiring those affected to restore contact or trust.

Research

What research supports—and what remains an idea

Researchers have not tested this page as one complete framework. Research does support several parts of it.

Findings

Scarcity can consume attention

Text: Financial pressure can take up mental space that would otherwise be available for planning and problem-solving.

Url: https://pubmed.ncbi.nlm.nih.gov/23990553/

Chronic stress can outlast the immediate threat

Text: Repeated stress can keep the body’s response systems working too hard or make them slow to settle.

Url: https://pmc.ncbi.nlm.nih.gov/articles/PMC8725649/

Support for basic needs matters

Text: Support for choice, capability, and connection is strongly related to need satisfaction and well-being.

Url: https://pubmed.ncbi.nlm.nih.gov/38635183/

Social support and helpful behaviour are linked

Text: A large review found that people reporting more social support also tended to report more helpful behaviour.

Url: https://pmc.ncbi.nlm.nih.gov/articles/PMC11608784/

Repeated interaction can support cooperation

Text: Game-theory research shows how reciprocity can make cooperation viable when people expect to meet again.

Url: https://pubmed.ncbi.nlm.nih.gov/7466396/

Rules can help communities cooperate

Text: Research on shared resources shows that communities can build durable cooperation through trusted, locally fitted rules.

Url: https://www.nobelprize.org/prizes/economic-sciences/2009/ostrom/lecture/

Note: The broader claim—that real or felt scarcity helps explain behaviour across people, groups, and institutions—is a lens, not a law. It should open better questions, not become a diagnosis or erase beliefs, power, choice, and responsibility.

Related

Related ideas and research

These fields offer deeper accounts of the parts brought together here.

Concepts

Scarcity and cognitive bandwidth

Attribution: Sendhil Mullainathan, Eldar Shafir, Anandi Mani, and Jiaying Zhao

Text: Having too little can capture attention and leave less mental space for other decisions.

Url: https://pubmed.ncbi.nlm.nih.gov/23990553/

Repeated games and the evolution of cooperation

Attribution: Robert Axelrod and William D. Hamilton

Text: Cooperation can become a workable strategy when people meet again, remember past behaviour, and can return cooperation.

Url: https://pubmed.ncbi.nlm.nih.gov/7466396/

Commons governance

Attribution: Elinor Ostrom

Text: Communities can cooperate around shared resources when rules fit local conditions and people can help shape, monitor, and repair them.

Url: https://www.nobelprize.org/prizes/economic-sciences/2009/ostrom/lecture/

Realistic conflict theory

Attribution: Muzafer Sherif and intergroup-relations research

Text: Competition over scarce or contested resources can intensify group loyalty, hostility, and negative stories about outsiders.

Url: https://psychclassics.yorku.ca/Sherif/

Self-determination theory

Attribution: Edward Deci and Richard Ryan

Text: People tend to function better when their needs for choice, capability, and connection are supported.

Url: https://selfdeterminationtheory.org/theory/

Nonviolent Communication

Attribution: Marshall B. Rosenberg

Text: Blame and judgment can hide unmet needs. Naming what happened, how people feel, what they need, and what they are asking for can make understanding and cooperation easier.

Url: https://nonviolentcommunication.com/product/nvc/

Trauma-informed care and allostatic load

Attribution: SAMHSA, Bruce McEwen, and stress research

Text: Past threat can shape present expectations, while repeated stress can make the body’s alarm systems harder to settle.

Url: https://pmc.ncbi.nlm.nih.gov/articles/PMC8725649/

The capability approach

Attribution: Amartya Sen and Martha Nussbaum

Text: Resources matter when people can turn them into real opportunities and ways of living they value.

Url: https://plato.stanford.edu/entries/capability-approach/

Coda

Replace the label with a better question

A scarcity lens can turn “What is wrong with them?” into “What does this behaviour protect, and what makes it pay here?” That shift can create empathy for a voter, a politician, a former partner, a rival group, or the people inside a damaging institution.

Empathy is not agreement, trust, access, or forgiveness. It is a clearer view of how humans respond to the worlds they live in—and a better starting point for changing those worlds.

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